Red Dot Awards Timeline

Below is a rough overview of the Red Dot Awards schedule each year. (Please find the Readers Cup Timeline here.)

  • April: Winners and new shortlists are announced at the Readers Cup Festival
  • May: The Red Dot Awards website is updated with that year’s winners and the following year’s shortlists
  • May: New longlist started for the following academic year
  • September: Red Dots promotion for the current shortlists starts
  • September: Red Dot and Readers Cup information is updated on the website for the current academic year
  • November: Red Dot Focus Group longlist meetings start
  • March: Students vote on the current shortlists
  • March: Shortlists for the following year are finalized by the Red Dot Focus Groups
  • April: Winner and shortlist information is prepared in advance of the Readers Cup Festival